It is important to note the relevance of choosing a seasoned destination film-maker that has a wide gamut of story-telling abilities. Although we started-out with stills photography and short wedding films, we are, one of the few studios that have successfully branched out to other forms of story telling, for example documentaries and commercial short films. For the bride-to-be, this is important because you want to ensure that the style of film you seek, and the story you want to tell, is not curtailed by the film-maker’s limited abilities in terms of style or story-telling. For example, what if you had an amazing story, what if you were the CEO of a fortune 500 company, and met your husband/wife to be, in what only can be described in a one-in-a-million chance occurrence. Will your chosen wedding cinematographer have experience in other forms of story telling outside the wedding genre, as required in order to effectively tell your story. Will your chosen videographer be able to tell such a story, in a way that is stylish and not tacky?
It is safe to say that most so called wedding cinematographers have very limited story-telling abilities, and would fall apart if asked to do anything else slightly outside the wedding genre. Most should be classified as videographers rather than cinematographers or film-makers per-say.
Wedding trends today dictate that the bride and groom to be, dig a little deeper into their self and life’s story, in order to accumulate the essence of who they are, and communicate this to their cinematographer, who will use this insight to create a film that is truly unique and will support their story.
Unlike photojournalistic wedding stills-photography, that relies more on capturing authentic moments rather than manufactured ones, wedding cinematography is a little different. With wedding cinematography, the aim still is to capture authentic moments but to do this with motion picture, requires a cinematographer who also has skills as a director. The result is the creation of moments which look and are authentic on screen, however these created moments are used to enhance your story rather than to re-create something that never happened. It’s a fine line and only a cinematographer who’s worth their weight in gold is able to pull this off, to create, while still having something look authentic and natural despite the use of non-professional actors.
We are, cinematographers in the true sense of the word, and don’t just use this term, and others like it, as marketing terms.